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Hotel-tested rituals across the four pillars of longevity. Fuel, Move, Heal, Sleep — designed in one quiet system.
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Time to give your room what luxury hotels already use—a complete protocol of rituals designed by still—room across fuel, movement, recovery and sleep.
Discover our scienceThe four pillars of longevity
Tap a pillar to filter the shop and articles by ritual.
Designed for the room you rest in.
#1
In luxury hotelsOne quiet spritz before sleep. Adopted by Waldorf-tier rooms.
Beetroot protein power blend. AM ritual, clean ingredients.
Reishi · ginseng · astragalus. A daily TCM tonic, 20 ml.
Brown silk, weighted seam. Pairs with Quiet Peace ear buds.
Two scents, two rhythms. Gently shifts the room from morning to night.
Two-bottle ritual. After-bath spritz, all-day reset.
Memory-foam silence. The other half of the sleep ritual.
Red dates, goji, walnut, almond, black sesame. Clean snack, no additives.
Bedtime gummy. 200 mg magnesium glycinate. Bear-shaped, of course.
The upside for hotels
A complete in-room ecosystem. Branded or white-label. From lobby arrival to minibar.
Other partners · Already connected to all
Ritz-Carlton · Upper House · Four Seasons · Kimpton · Anandi · ChingHo Medical
HASA HOUSE · The Ice Bath Club · Bathouse
Pure · Bold
Lagree Society · Megaformer Labs · Fuel Up
About
A still room was a private chamber found in great European houses. Not a kitchen, not a bedroom, but a room set apart for the preparation of remedies, tonics, restorative waters and botanical essences. It was where the household’s health was quietly tended to.
still—room is a structured recovery protocol embedded within the home and the hotel—a space, a system and the products designed to restore it. Designed to fuel cleanly, move better, heal at depth and sleep deeply, in one calm system.
still the body. still the mind. still—room.
Founder Maxime Vanhoestemberghe Patas built Maison 21G from €0 to a €30M valuation in five years. While there, Maxime grew the hotel share of the business from zero to €2M in three years.
Maxime is NASM-certified in fitness, nutrition and wellness, with five years of M&A and fundraising experience and an advisory role at HASA HOUSE Shanghai. He commutes between Paris, Singapore and Shanghai.
Past partnerships: Ritz-Carlton, St-Regis, Upper House, Waldorf Astoria, Kimpton, SBI-International. €0 to €30M in 5 years. €7M revenue, 15% EBITDA, 30 points of sale.
still—room is live in 10+ properties in France and at Waldorf Astoria Shanghai. Pillow mist and magnesium bath salt are the validated SKUs; the full protocol comes in 2026.
We supply hotels with a complete in-room ecosystem—products, protocols, training and guest journey design—branded or white-label.
Circadian rhythms govern sleep onset, recovery, and metabolic function. Magnesium aids muscle relaxation and parasympathetic shift. Adaptogens like reishi, ginseng and astragalus support stress resilience. Olfactive cues (pillow mist, AM/PM diffusion) accelerate behavioural conditioning.
None of this is new. We just put it in the room you already sleep in.
No artificial fragrance. No fillers in our blends. No subscription dark patterns. No clinical jargon dressed up as marketing. We say what is in each product, where it is sourced, and why it is in the protocol.
★★★★★ Loved by our guests
Pillow mist, sleep mask, and the diffuser go on the bedside table the moment I check in.
Bath salts and the shot in the morning. I sleep more deeply than I have in years.
“Before Aesop became a €3 billion brand, it was discovered in luxury hotels.”
